Tar Heel Downtown Set For Miami Game Oct. 17
"ESPN coverage will bring millions of viewers to our doorstep," said Mayor Mark Kleinschmidt. "This is a unique opportunity to showcase our downtown as one of the best in the nation."
Downtown will be buzzing with activity before kickoff with the Tar Heel Downtown family-friendly event to take place from 4 to 7 p.m. Before most football games, Tar Heel Town takes place on the campus next to Kenan Football Stadium. But with such a unique opportunity to highlight our University and downtown to the world, the Chapel Hill Downtown Partnership, UNC Athletics and the Town of Chapel Hill have partnered to host the event on West Franklin Street from Columbia to Mallette streets, centered at the 140 West Plaza.
"We believe this is a great opportunity to bring 10,000-plus alumni, fans, and families off campus and on to Franklin Street on a crisp, fall evening to shop and eat - and enjoy what our downtown has to offer," said Downtown Partnership Executive Director Meg McGurk.
UNC Director of Athletics Bubba Cunningham said: "Carolina Football gamedays are an opportunity for our community to come together and celebrate all that makes this Town and this University so special. Tar Heel Downtown will offer our students, alumni and fans a wonderful game day experience stretching all the way from Franklin Street to Kenan Stadium."
An economic impact study from 2008 estimated the total economic impact of a home football game day on the Chapel Hill and Orange County economy at about $6.3 million. (Study at downtownchapelhill.com/studies)
At the event, there will be live broadcasting of the Countdown to Kickoff Radio Show on Franklin Street. A stage will feature performances from the band Liquid Pleasure, Carolina Cheerleaders, and the Marching Tar Heels - with a special appearance by Rameses. Family-friendly activities will include bounce houses and face painting. Carolina giveaways will be provided from the Rams Club and Carolina Athletics.
As it is uncommon to hold a downtown event on a weekday evening, there are logistics to be aware of:
For more information, go to tarheeldowntown.com. Participants who use social media at Tar Heel Downtown are encouraged to tag their tweets #TarHeelDowntown